Google Advertising PPC

Be seen by customers at the very moment that they’re searching on Google for the things you offer. And only pay when they click to visit your website.

Choose your ADs package plan

From Starter to Advanced choose the campaign budget you want to implement for your SEM 

Choose from Various packages, from:

Basic, Intermediate, Business, or Advanced

Find out about the monthly budget for your Google Campaign according to the package selected. 

Budget is allocated to your identified keywords in your Campaign. 

We will monitor the campaign and send you monthly reporting on how your adverts are doing.

Package also includes research and the initial set up of the advert.

It does not end there, we are able to add an additional budget amount if need be for the month.

E.& O.E

What do these terms mean?

Google Advertising is the single most popular PPC advertising system in the world. The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

Google Ads operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of  advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their content, keywords and ad campaigns, as well as the size of their keyword bids.

More specifically, who gets to appear on the page is based on and advertiser’s Ad Rank, a metric calculated by multiplying two key factors – CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality). This system allows winning advertisers to reach potential customers at a cost that fits their budget. It’s essentially a kind of auction.

SEM stands for Search Engine Marketing. It is most often referring to paid search, whereas SEO (search engine optimization) is related to your organic results. PPC, which stands for Pay-Per-Click advertising, is the format in which ads are purchased on the main search engines. Generally, you pay for every click that comes through to your site, regardless of conversion.

What is the difference between ppc and cpc in Google Advertising? PPC is Pay Per Click, it is the term used to describe the type of advertising that you do with Google Ads. CPC is cost per click, it is the amount you pay per click on your ad.

No they are not the same. Google Ads and SEO are the main components of Search Engine Marketing (SEM) and are among your most valuable tools when running digital marketing campaigns.

They have differences and similarities and there are situations that you should use them together or separately depending on your business and marketing goals.

SEO has to do with getting better rankings in the search engine results pages of Google, Yahoo, Bing and other major search engines organically. In order to achieve that, you need to make sure that your website is search engine friendly. A search engine friendly website can be ‘read’ easily by search engines and used with ease by users.

The biggest advantage of Google Ads over SEO is that it can generate results faster.

google adwords

Why choose google ADs with SEO?

Google ads appear on the top and bottom of Google Search Results and under certain conditions you can get one of those ad positions.  With SEO you have to work much harder to get one of the top positions in the organic search results.  When you stop your Google Ad campaign (which you can do at any time) web traffic also stops but once you start getting organic traffic with SEO, this will continue long term.  It is more beneficial to run Google Ads alongside SEO for this reason.

google adwords

Google Ads are immediate compared to SEO since you can create advertising campaigns almost instantly and start getting targeted traffic.  With SEO you need a lot more time (especially for new websites) to get good rankings and traffic, it will require perseverance and good content to rank long term with SEO.

With Google ads you can focus on multiple keywords at a time. The other benefits for ads is that in addition to boosting traffic and having the opportunity of turning clicks to conversions you have an efficient way of telling visitors about your brand.

Furthermore, Google ads is transparent because you are able to monitor the success and failure of your keywords and switch and increase where needed.

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